Artificial Intelligence has infiltrated search engines. Google’s search engine is now smarter than ever before. Every time you complete a search in Google, there is a high probability that your search will be fully processed by Google’s new AI system; effectively known as RankBrain.
How Does RankBrain Work?
RankBrain works by utilizing vectors which are large amounts of written language embedded into mathematical entities. In a sense, it is a fully-fledged algorithm designed to attempt to understand the intent behind the keywords that are being searched for. RankBrain was created by Google to enhance the entire experience for users of the search engine. After all, having something like this in place which can work to understand your reasoning for searching for something in the first place is going to yield better search results than simply linking your search to your keywords in a general sense.
Knowing this, there are a few ways in which you can help to optimize your website to achieve better rankings on Google. Below, we will cover some tips to help get your website ranking better with Google RankBrain.
Tips to Optimize Your Website for Google RankBrain
1. Fresh Content:
The main thing that you are going to want to do is keep your content as fresh as possible. Google and RankBrain are going to be searching for and seeking out fresh content. As a result, you want to be sure that your website content is updated frequently. There are a variety of ways to keep your content fresh. First, you can update your existing content which can help to allow you to reuse your existing content but also provide fresh updates to maximize your chances of ranking well. Also, you can write and post new content daily. While it might be difficult to publish new content regularly, you want to be sure that you are creating new content regularly to consistently provide new and fresh content for your viewers and to achieve higher rankings.
2. Domain Authority:
RankBrain results will also be affected by the amount of authority your domain has in the “eyes” of Google. Domain Authority is essentially a score that predicts how well your website will rank on search engines. It is a very useful metric that you can use when comparing your domain with another to see which one is stronger in the eyes of Google and other search engines. While it is not a sole factor RankBrain uses, it is something that must be considered and focused on in order to be able to compete with larger, more authoritative websites. There are various ways to increase your Domain Authority. For one, you can work to get quality backlinks from sites with established authority. Another way is to craft more quality content to generate links completely naturally.
3. Increase Engagement With Your Content:
Another major thing that you are going to want to do in order to optimize your site for RankBrain is focus on increasing your engagement numbers. When a visitor visits your website, you want to make sure that they stick around and that they engage with your content. You can increase engagement in a variety of ways. One, you can focus on minimizing bounce rate by accurately tagging your pages and by providing high quality content. You can also encourage comments by either running contests or creating some sort of call to action (CTA) at the end of each post.
Overall, there is a lot that you can do to optimize your website for Google’s RankBrain. Follow the tips above and you should be well on your way.
If you want to know more about RankBrain and how it works, check out the articles below: